Role Technology Has Played in Electronic and Digital Media Essay

Role Technology Has Played in electronic and Digital Media - Essay ExampleIn the past news was limited to a few persons obtaining print. It was after improved to electronic information by centering of radio. Information that was real important and that would impact peoples lives reached them very slowly. In the current scenario things are different. There are many ship canal in which news cigarette be had. It is available in print, on the radio, on television and on the internet and events are shown and account as they happen (live). In addition, to its informational, reporting and critiquing role, one of the main roles of media is agenda setting. According to McCoombs and Shaw (1972), the medias option of how an article is displayed and what to write about play an important role in shaping economic, political and loving reality. In this way viewers, listeners the readers will not only learn about a particular bit but besides the level of importance that the media attaches to it. This means that the media presents information in such a way that it can shape the opinions and attitudes of the society. By doing so the media dictates what is believed and what is not. Advances in technology The media has moved away from the pulmonary tuberculosis of chemical technology in photography to the use of digital technology. In the past the custom was black and gaberdine until color became widespread in the latter part of the 20th century. The chemical process involved the use of chemicals in a dark room. According to Warren (2001), the pictures produced by this method were not as piercing as those produced digitally. Additionally, those produced digitally could be copied over and over and the quality would remain intact. This was not so for the ones produced chemically. survey media used this technology to produce attractive magazines and newspaper articles and to produce attractive advertisements for businesses. This helped them to increase their role as a ke y player in success of businesses. Media has used digitally technology to improve the images on television and in the print media. Technological advances have resulted in the digitization of news print which is outright described as online media. Newspapers such as New York Times (NYT) and Washington Post (WP) have change magnitude their readership because of this fact. Additionally, they have now included videos in some of their news items. This was not and is still not contingent with print media. Both NYT and WP have also been able to earn additional revenue by having advertisements on their site. More hits bring more advertisements and so the headlines and articles have to be attractive. McCoombs and Shaw (1972), indicates that there are three ways in the media seeks to set its agenda attention, prominence and valence. The technology that is currently been used allows news item to imbibe attention and prominence with the use of sharp pictures and pull outs. On the televisio n and on the internet media put forward catchy advertisements with music and visual effects as seen on the internet and on television. Television also provides viewers with soap operas and movies that have changed the way they view the conception. The internet has provided information at ones fingertips for personal information and for serious research. Conclusion The media has played a fundamental role in how the world is seen today. People are more