Miss Essay Example for Free

Miss EssayEvaluate Uniteds response to Dave Carrolls music moving picture. Did the flight path handle the incident well? 3. In general, how should firms prepare for the challenges posed by user-generated content and social media? The United breaks guitars video went viral and has had over 7,000,000 views to date. Dave Carroll came up with his refuse songs, he said, thinking what Michael Moore would have done, that is, create an instrument able to assemble the angry ones.A wonderful tool for consumer advocacy is a viral video because as said, chances are youre not the only one who is upset. After Dave Carrolls videos, United Airlines was inundated with additional complaints, so it happened that a traumatic experience for one tirade becomes a public relations disaster for United Airlines. United lately responded to Youtube videos, suffering the consequences of a stock price felt of 10%, costing stockholders nearly $180 million. When social media are involved the best response is the quickest response. United Airlines neglection in reacting caused an out of control media diffusion.United Airlines major error was not to pay attention to the previous incidents of people using social media to voice their frustration. Companies should understand the power of social media for customer interactions and monitor social media sites as offset of their social media customer outreach and marketing efforts. A positive reaction of United would have been to use the incident as a positive PR probability to show off how they work positively with customers to solve problems. The lesson for any firms is.