Red Bull and Beverage Industry Essay Example for Free

Red hog and Beverage Industry EssayWhat are the underlying drivers of change and how might those forces individually or conjointly make the industry more or less attractive? Now energy drink, sports drinks and vitamin-enhanced is evolving. Energy drink, sports drinks and vitamin-enhanced in the swallow trade, external and internal environment under pressure, causing it to change. The energy drink, sports drinks and vitamin-enhanced from 2009 began to develop, to grow from $1. 58 billion in 2009 to nearly $1. 78 trillion in 2014. Market is very rapid. I feel the merchandise underlying drivers the following 1. The influence of Globalization the global beverage industry was project to grow from $1. 58 trillion in 2009 to nearly $1. 78 trillion in 2014 as beverage producers entered new geographical markets, development new types of beverages and continued to create demand fir popular drink . These new products to market has generated new creativity and new applications, so as t o increase the intensity of competition in the market, the beverage market is booming. Because globalization, lead to product innovation development, Each enterprise according to new market insurance policy undertook a series of adjustment. . Buyers demand increases, resulting in the beverage industry developmentNow many of the buyers to take over attention to nutritional balance and complement, so energy drink, sports drinks and vitamin-enhanced have a more broad market. 4. Whatdoesyourstrategicgroupmapoftheenergydrink,sportsdrink,andvitamin-enhancedbeverageindustrylooklike? Whichstrategicgroupsdoyou theorizeareinthebestpositions? Theworstpositions? TheRedbullenergydrinkswascreatedin1966. Itbecametheoneofthe counterbalanceenergydrinksintheworld.In the fast moving consumer goods, beverage industry belongs to the keen industry, but the vast demand, walk quantity is the most effective way to enlarge its profit, small profits but cursorily turnover is to a fault the retailers genera l technique, so the enterprise sales also often in some(prenominal) hundred million, billions of above, but the investment funds is very big, so the new industry enterprise also often be some big corporations. Marketing force, marketing force, it refers to the marketing strategy and the marketing aptitude of organization.For example in china, , want to stand out in many products, must be competitive marketing strategy and a good marketing organization system. Channel force, it refers to the channel management ability, in the fast pin product, channel for the king, even if you have good products, put a great list of expenses to do publicity without to channel intensive cultivation, or do bad market, can not progress to walk quantity task, meager profit but high turnover pin link provide break chain, will give enterprise to bring the serious loss. . What recommendations would you make to Coca-Cola to improve its competitiveness in the global alternative beverage industry? To Pep siCo? To Red Bull GmbH 1 internal Strengthen manoeuvre of quality and learn more information about requirements for energy beverage in different nation. And I saw that lots of news about Red bull which include illegal composition in recent years. In 2009, Germany check out Red Bull Cola (Red Bull Cola) submits 0. PPM of cocaine 30 may 2009, Taiwan police check out Austria import red bull energy drinks contain extremely trace level of drug cocaine 1 June 2009 Hong Kong, 11 February 2012 China, Negative news would evidentiary impacted a company or industry, especially Drinking and food industry. Everything about eating. In addition, in that respect are lots of new beverage brand in the world. If Negative news led to meet market, company would very hard to get market back