Essays --

IntroductionI never knew John B. Thompson is a writer in the field of friendly science and sociology until I consume one of his books. He is the author of the book The Media and Modernity A neighborly Theory of the Media. As a professor of sociology and a fellow of deliveryman College in Cambridge, he brings out the aspect of social science in the media through in his book. The book is among the most interesting books I take in ever read because Thompson explains the relationship between media and modernity using the social theory of the media. As I went through the contents of the book, I could good see how he uses his study of conference in social contexts. outline and AnalysisIn the book, Thompson makes it easy for the reader to understand mass communication in depth. He focuses on the application of mass communication in the contemporary times. He begins by defining the word mass in which he argues that the media to twenty-four hour period does not target the mass but rec essional markets. I agree with him on the fact that the term mass is misleading. It appeals to a vast audience composed of millions of individuals. He uses the most popular day newspaper as an example to illustrate this argument. I see it in films and television programs too. The society that I live in has several categories of audiences. In all social gatherings such as church meetings and cases where the target mathematical group of distinct information consists of specific character traits, I normally get wind what Thomson refers to as undifferentiated individuals (Thomson13).As I read the book, I got approximately insight on the use of the word communication. At first, I could not understand what Thomson meant by overwhelmingly one way (Thomson 14), until he contrasted it with face-to-face communicatio... ...n to me. Through the book, one can easily see himself of herself in the description of the society today. ConclusionThis is a resourceful book that I would highly recomm end to individuals who desire to understand the original theory of the media and how it has affected the modern world. Security agencies and managers in the information departments can learn a lot from the book. It also shows the developments in the media industry from the emergence of printing to the juvenile media characterized by cutting edge technology. Thompsons book is a stainless remedy for media-related challenges in the modern world because it explains with real-life examples how mass communication has demonstrable over time. Even though the book offers a few suggestions near the future development of mass communication, a reader can certainly tell that it can only get better and more personal.